Moosend vs MailerLite (2026): Twins at 10,000, Not 12,000

Put Moosend's pricing slider and MailerLite's on 5,000, 10,000 or 50,000 subscribers and they land within $4 of each other. At 5,000 subscribers Moosend Pro is $48 a month and MailerLite Comfort is $49. At 10,000 it's $88 against $89. At 50,000, $315 against $319. That's where Moosend's reputation as the cheaper of the two comes from.

Now set both sliders to 12,000. MailerLite has a 15,000 step, so Comfort costs $129. Moosend has no step between 10,000 and 25,000, so a 12,000-person list pays for 25,000: $160. Set them to 30,000 and Moosend bills you for 50,000 at $315, while Comfort charges for 30,000 at $229.

The difference is in empty seats, the subscribers a plan charges you for that you don't have yet. Up to 100,000 subscribers, Moosend has 11 price steps and MailerLite has 19. Past 10,000, Moosend's steps are 15,000 to 25,000 apart and MailerLite's are 5,000 to 10,000 apart. So the two are twins only at Moosend's own steps. Between them, on monthly billing, MailerLite Comfort is the cheaper plan at 80% of list sizes from 1 to 100,000.

That doesn't settle it, because Comfort has caps Moosend Pro doesn't, and a list that's about to fill its empty seats is a different case. All of that is below, with every number checked on both pricing pages on October 8, 2026.

The two price lists, in short

Moosend sells one self-serve plan, Pro: $9 a month for 500 subscribers and $88 for 10,000, then $160 for anything up to 25,000 and $315 up to 50,000; a yearly plan cuts each price by a fifth. Moosend's whole ladder, plus six-month billing and send credits, sits in my pricing guide. MailerLite's two paid plans, Comfort and Power, start at $12 and $25 for 500 subscribers and take 10% off for yearly billing. Below, only the steps where the two cross are quoted.

Where the price steps are

Moosend's steps up to 100,000 subscribers sit at 500, 1,000, 2,000, 3,000, 5,000, 8,000, 10,000, 25,000, 50,000, 75,000 and 100,000. MailerLite's sit at 500, 1,000, 2,500, 5,000, 8,000 and 10,000, then every 5,000 to 50,000 and every 10,000 to 100,000.

Below 10,000 the two ladders are close, and Moosend is a little cheaper at every size. Above 10,000 they part ways. One subscriber past each of Moosend's upper steps costs this much:

The step from 10,000 to 10,001 adds $72 to a Moosend bill, an 82% increase. The step from 25,000 to 25,001 adds $155 and nearly doubles it. MailerLite's matching steps add $40 and $50 to Comfort.

Empty seats aren't a hidden fee. Moosend publishes every step, and a list of 24,000 gets its money's worth from the 25,000 price. The problem is everything in between, and with steps this wide, "in between" covers most list sizes.

Users feel the rounding even on MailerLite's narrower steps. In a February 2025 thread asking for MailerLite alternatives, someone posting in r/Emailmarketing on Reddit put it plainly: "In my case, I have 18,000 emails in my list. If I want to send 1 email, I have to pay the plan up to 20,000". On Moosend, the same list would pay for 25,000.

Size by size: who's cheaper

One comparison page I read this week says Moosend "is cheaper at every paid tier above 1,000 contacts." This is the full answer from 1 to 100,000 subscribers. "Comfort" and "Power" mean the comparison against that MailerLite plan; the dollar ranges are the monthly price gap.

Against Comfort on monthly billing, Moosend is cheaper at 20,000 of the 100,000 list sizes, and above 10,000 only in two narrow bands that end at its own steps, just under 25,000 and just under 50,000. Against Power, Moosend is cheaper at 65,000 of them.

Yearly billing moves the lines, because Moosend's yearly discount is twice MailerLite's. Against Comfort billed yearly, Moosend wins 1–10,000, 15,001–25,000, 40,001–50,000 and 60,001–75,000, which adds up to 45% of list sizes. MailerLite still wins 10,001–15,000, 25,001–40,000, 50,001–60,000 and everything above 75,000. Against Power billed yearly, Moosend wins everywhere up to 75,000 except 25,001–30,000, where MailerLite is 90 cents a month cheaper.

So the honest one-line answer is: under 10,000 subscribers, Moosend is the cheaper of the two by a few dollars; above 10,000 it depends on how far your list sits below Moosend's next step, and on which MailerLite plan you'd actually need.

Which MailerLite plan to compare

Moosend Pro doesn't come in two versions. MailerLite does, and the difference between Comfort and Power is a set of counted limits that Moosend's pricing page doesn't have. Comfort includes, according to MailerLite's pricing page:

• 3 user seats (Moosend Pro: 5 team members)
• 50 automations
• 10 signup forms
• 10 websites and landing pages combined
• 5 digital products or bookings
• monthly emails up to 10 times your subscriber tier: 50,000 emails on the 5,000 tier

Power removes those counts. Its emails are "Unlimited*, fair use policy applies," in MailerLite's words.

Moosend's comparison table marks automation workflows, subscription forms and landing pages as included on Pro, with a checkmark rather than a number. The only numbers in those rows belong to the free trial: one published workflow, one unpublished form, one unpublished landing page. Moosend's own blog goes further: a landing-page roundup it updated in February 2026 says paid plans "give you access to all features, including unlimited landing pages, email campaigns, forms." The comparison table is narrower than "all features" (see what Pro leaves out, below), so I treat the table as the answer and the blog as marketing.

A table and a blog post are still the outside view, so on October 8, 2026 I opened a Moosend trial account and looked at the same question from inside. The plan picker in the account draws the same line for landing pages. The trial card counts things: "Landing pages: 1 (unpublished)" and "Subscription forms: 1 (unpublished)." The Pro card, headed "Includes FREE and," lists Landing Pages, SMTP Emails, SMTP Server and 5 Team Members, with no number beside the pages. It doesn't mention forms, so on forms the card says less than the public table's checkmark, and I'd go by the table. The only counts on that screen belong to the trial and to team seats.

The plan picker inside my trial account, October 8, 2026, cropped to the plan names and their feature lists. A survey pop-up covered the prices in the middle of the screen.

The form builder offered six form types, from pop-ups and inline forms to a floating bar, and the landing-page wizard opened on the first of its six steps without a lock or an upgrade prompt. That part proves less than it looks: a first form and a first page are inside the trial's own allowance, and I didn't publish either. What a trial can't show is a ceiling that only a paying account would meet. So the evidence now runs across three Moosend surfaces, the public table, the blog and the account. None of them gives Pro a numbered limit on landing pages, and the two that cover Pro's forms don't number them either. None of them is a policy document.

The first page of the form-type picker in the trial account. A second page holds the other three types.

So the like-for-like plan depends on your account. If you stay inside Comfort's counts, compare Moosend with Comfort and use the left column of the table above. If you'd go over any of them, compare with Power and use the right column, where Moosend is cheaper again from 1 to 25,000 and from 35,001 to 75,000. My GetResponse vs MailerLite comparison goes through Comfort's limits in detail, including what happens when you hit one: what you've built keeps running, and nothing new can be built, switched on or changed until you're back under or upgrade. MailerLite doesn't upgrade you automatically for that.

One review from August 2026 shows how this lands in practice, even for a customer who liked MailerLite. They'd paid for a year of Comfort and wrote: "A few weeks in however, it dawned on me that the number of forms that come with the Comfort plan, would not be enough for me. I cannot afford their Power plan now." MailerLite then converted the plan to monthly and refunded part of the fee, and the five-star review is mostly about how well they were treated on the way out. The caps still sent them elsewhere.

Empty seats you'll fill

Empty seats cost less when the list is about to fill them. Take a list that grows evenly from 10,001 to 25,000 subscribers over a year. On monthly billing, Moosend charges $160 every month, $1,920 for the year. Comfort, counted at each month's end, climbs through its 15,000, 20,000 and 25,000 steps and comes to $1,868. That's a $52 difference over twelve months, close enough to call even.

Now take a list that sits at 12,000 all year. Moosend is still $1,920; Comfort is $1,548. The same empty seats cost $372 a year when nobody arrives to sit in them.

So before comparing, price both at the list size you have today and again at the size you expect in six months.

Going over a step

The two tools handle the moment your list passes a step very differently, and that changes how much empty seats matter.

MailerLite upgrades you. Its help center says that if active subscribers exceed your plan's limit, "your plan will need to be upgraded," and the system charges a pro-rated amount for the rest of the billing cycle. On a yearly plan it charges a pro-rated amount "based on the new annual cost and the time remaining." MailerLite also counts cumulatively within a billing cycle: an address that was active at any point in the cycle counts, "even if it is deleted later." Going over Comfort's email allowance also upgrades you, and in that case the plan drops back to your subscriber tier when it renews.

Moosend doesn't. Its pricing FAQ says that past your limit "you'll need to upgrade to a plan that supports more contacts," with a banner in the account. Moosend counts an address once, however many of your lists it's on. What happens to a campaign sent while you're over is its own rule, which I covered in my Moosend pricing guide.

The practical effect: on MailerLite you move up 5,000 or 10,000 subscribers at a time, automatically, and pay for it from the day it happens. On Moosend you choose when to buy the next step, and the next step past 10,000 is a big one.

Is Moosend still the cheap one?

Moosend's reputation is the cheaper choice for anyone past MailerLite's free plan, and the 2024 reviews I read say so in their own words: "Their cost is half of other companies," one wrote; "Price-wise, Moosend works out cheaper than the bigger competitors," wrote another. Under 10,000 subscribers it's still true, by a few dollars. Above 10,000 it holds only for lists sitting just under one of Moosend's steps, or accounts that would need MailerLite's Power plan anyway.

I wouldn't move a list of 25,001 to 45,000 subscribers to Moosend for the price. At 30,000 it's $315 a month against $229 on Comfort and $279 on Power. Billed yearly, Comfort is still $45.90 a month cheaper, and Power comes within 90 cents of Moosend.

Above 75,000 subscribers

Past 75,000 the comparison stops being close. Moosend's next step is 100,000 at $624 a month. MailerLite charges $399 to $439 on Comfort and $459 to $489 on Power for the same range. At 75,001 subscribers, Moosend costs $225 more than Comfort and $165 more than Power each month. Yearly billing narrows it but doesn't flip it: $499 a month on Moosend against $395.10 for Comfort and $440.10 for Power at 100,000.

Both tools quote larger accounts separately (Moosend's Moosend+ and Enterprise plans, MailerLite's Enterprise above 200,000), so at this size the published prices are a starting point for a conversation rather than the bill.

Discounts, free plan and trial

Yearly billing. Moosend 20% off, or 15% for six months. MailerLite 10% off. If you'll prepay either way, compare the yearly prices on both pages, because Moosend's bigger discount narrows MailerLite's lead between steps.

Nonprofits. Moosend's billing FAQ offers 25% "in addition to the standard 20% discount available for the annual plan." MailerLite offers 30%, and its help center says "Discounts don't combine; only the biggest available discount is applied," so a yearly MailerLite nonprofit plan gets 30%, not 40%. Run through both price lists, that makes Moosend the cheaper nonprofit option at 10,000 subscribers ($52.50 a month against $62.30 on Comfort) and MailerLite the cheaper one at 30,000 ($160.30 against $189).

Free plan and trial. MailerLite has a free plan for up to 250 subscribers, with 2,500 monthly emails. Moosend has no free plan; its 30-day trial covers up to 1,000 contacts with no card. I opened one without entering a card, and the account header reads "0 out of 1,000 members" from the first screen. Several comparison pages still describe MailerLite's free plan as 1,000 subscribers and 12,000 emails, an allowance MailerLite has since cut twice.

What each plan leaves out

Price aside, these are the gaps that would decide it for some accounts:

• Moosend Pro doesn't include transactional emails, "when someone browses any page" or "views any product" automation triggers, custom report dashboards, or a dedicated IP; those come with the custom Moosend+ plan, some of them as paid add-ons. The Moosend+ card in the in-account plan picker lists the same items. Its comparison table lists no website builder.
• MailerLite Comfort caps seats at 3 and counts forms, pages, automations and products as above. It includes websites, which Moosend's table doesn't list.
• Both price by subscriber, so a large list you rarely email costs the same as one you email weekly. Moosend also sells send credits for that case, which my Moosend pricing guide covers; MailerLite's pricing page sells nothing like them.

Which one at your list size

1. Under 10,000 subscribers: Moosend is cheaper than Comfort by up to $17 a month and than Power by up to $41. If you fit inside Comfort's counts, the difference is small enough that the features decide.
2. 10,001–20,000, staying inside Comfort's counts: MailerLite Comfort. Moosend charges for 25,000.
3. 20,001–25,000 or 45,001–50,000: Moosend, because you're just under its step.
4. 25,001–45,000 on Comfort: MailerLite, by $26 to $86 a month.
5. Over Comfort's counts at any size up to 75,000: compare Moosend with Power; Moosend is cheaper except between 25,001 and 35,000.
6. Above 75,000: MailerLite on either plan.
7. Growing fast through a Moosend step: price both at the size you expect in six months, not today's.

If your numbers point to Moosend, you can start Moosend's 30-day trial without a card. If they point to MailerLite, its pricing page has the same slider I used.

FAQ

Is Moosend cheaper than MailerLite? Under 10,000 subscribers, yes, by $1 to $17 a month against Comfort. Above 10,000 it depends on your exact count: on monthly billing, Comfort is cheaper from 10,001 to 20,000, from 25,001 to 45,000 and above 50,000. Moosend is cheaper from 20,001 to 25,000 and from 45,001 to 50,000.

What does each cost for 10,000 subscribers? Moosend Pro $88 a month ($70 billed yearly), MailerLite Comfort $89 ($80.10), Power $129 ($116.10).

What about 25,000 subscribers? Moosend Pro $160, Comfort $179, Power $239. At 25,001, Moosend moves to $315 and Comfort to $229.

Does Moosend have limits like MailerLite Comfort? Not on any Moosend page I could see. The public comparison table shows workflows, forms and landing pages as included on Pro without a number, and 5 team members. The plan picker inside a trial account, which I checked on October 8, 2026, lists landing pages on Pro without a count and puts counts only on the trial and on team seats. Whether a paying account meets a ceiling Moosend doesn't publish, I can't tell. Pro leaves out transactional email and some automation triggers, which come with the custom Moosend+ plan.

Which is better for a nonprofit? Moosend stacks its 25% nonprofit discount on the 20% yearly discount; MailerLite gives 30% and doesn't stack it. Moosend comes out cheaper at 10,000 subscribers and MailerLite at 30,000, so price both at your count.

Does MailerLite still have a free plan? Yes, for up to 250 subscribers, with 2,500 monthly emails. Moosend has a 30-day trial for up to 1,000 contacts instead.

Can I stop MailerLite upgrading me automatically? You can cancel a scheduled upgrade from the Plan and billing page, according to MailerLite's help center, and one August 2026 reviewer, in a five-star review, thanked support for having "helped me disable automatic upgrades." Remember that MailerLite counts every address that was active during the cycle, including ones you deleted.

How do I avoid paying for empty seats on Moosend? Check how close your list is to Moosend's next step before choosing a billing period. A yearly plan bought at 10,001 subscribers pays for 25,000 all year. If the list will stay well under the step for months, MailerLite's smaller steps cost less in the meantime.