Email marketing cost calculator
This calculator answers one question: what does each tool cost at your usage? It does not say the plans have equivalent features.
15,000 emails a month. Cheapest at this usage: Brevo at $25/month.
GetResponse
$29/mo
Starter · 2,500 contacts
$0.0116 per contact · $1.93 per 1,000 emails
Brevo
$25/mo
Starter · 15,000 emails/mo (max 2,500 contacts)
$0.0100 per contact · $1.67 per 1,000 emails
MailerLite
$33/mo
Comfort · 2,500 subscribers, 25,000 emails/mo
$0.0132 per contact · $2.20 per 1,000 emails
Method. For each vendor we check every captured tier of every plan in the class you picked and show the cheapest captured plan/tier that accommodates this usage: contacts (or subscribers) within the tier's limit, and monthly emails within the plan's email limit. Emails a month = contacts × (broadcasts + automation emails per contact). Basic email compares GetResponse Starter, Brevo Starter and MailerLite Comfort, and may pick a higher plan or a free plan when it is cheaper at your usage. Advanced automation compares GetResponse Marketer (or Creator), Brevo Standard and MailerLite Power. GetResponse bills by contacts with no monthly email limit; Brevo bills by monthly emails, and its three smallest tiers also cap contacts at 500, 1,500 and 2,500; MailerLite Comfort allows 10× its subscriber tier in emails a month, and Power has no monthly email limit. We don't model overage charges, automatic upgrades, taxes, add-ons or enterprise plans. Brevo's free plan allows 300 emails a day and isn't priced here.
Reference: when is Brevo cheaper than GetResponse?
Largest number of emails per contact per month at which Brevo costs the same as or less than GetResponse, by list size. Above it, GetResponse is cheaper. Prices checked October 20, 2026.
| Contacts | Brevo Standard vs GetResponse Marketer (monthly / annual) | Brevo Starter vs GetResponse Starter (monthly / annual) |
|---|---|---|
| 1,000 | 15 / 15 | 10 / 10 |
| 2,500 | 8 / 6 | 6 / 6 |
| 5,000 | 8 / 6 | 8 / 8 |
| 10,000 | 6 / 5 | 8 / 6 |
| 25,000 | 6 / 6 | 4 / 4 |
| 50,000 | 7 / 7 | 2 / 2 |
| 100,000 | 5 / 5 | 1 / 1 |
The first column matches the crossover table in GetResponse vs Brevo. n/a = Brevo has no captured tier at or under GetResponse's price for that list size.
Questions
When is Brevo cheaper than GetResponse?
Comparing Brevo Standard with GetResponse Marketer on prices checked October 20, 2026, Brevo costs the same or less up to 15 emails per contact a month at 1,000 contacts, 8 emails per contact a month at 2,500 contacts, 8 emails per contact a month at 5,000 contacts, 6 emails per contact a month at 10,000 contacts (monthly billing). Above that, GetResponse's contact-based price is lower.
How does the calculator pick a plan?
For each vendor it checks every captured price tier of every plan in the class you chose, keeps the tiers whose contact (or subscriber) limit and monthly email limit both fit your usage, and shows the cheapest one. MailerLite Comfort allows 10 times its subscriber tier in emails per month; Power has no monthly email limit.
Does the cheapest plan have the same features?
No. The calculator compares broadly equivalent plan classes (basic email or advanced automation). It answers what each vendor costs at your usage, not whether the features are equivalent. Check the comparison articles for feature differences.
Where do the prices come from?
From each vendor's public USD pricing page (and Brevo's public pricing data), captured October 20, 2026. Taxes, other currencies, enterprise plans and add-ons are not included.
Verification details: price sources
- GetResponse: getresponse.com/pricing and getresponse.com/pricing/free
- Brevo: brevo.com/pricing (tier data from Brevo's public pricing data)
- MailerLite: mailerlite.com/pricing
- Captured: GetResponse: 2026-10-20 11:07:20 UTC · Brevo: 2026-10-20 11:08:01 UTC · MailerLite: 2026-10-20 11:07:20 UTC