Email MK Tools

Price comparisons

Two tools priced side by side at the same list size, one tool's price list read line by line, and what a free plan's first bill looks like.

27 guides by Tess Morrow

Illustration: two email dashboards on either side of a balance scale, with envelopes and coins.

Cheapest paid plan by list size

The lowest-priced paid plan that holds each list size, at list price, monthly and yearly, as each vendor's own pricing page showed it. When a list falls between a vendor's price steps, the cell shows the step you'd pay for. Free plans and one plan limit or billing rule worth knowing are in the last columns.

Prices checked on , in US dollars before tax. Prices change; check the vendor's page before you buy.

Tool and plan500 contacts1,000 contacts2,500 contacts5,000 contacts10,000 contactsFree planKnow before you payPricing page
EmailOctopusPro $10/mo $9/mo yearly $13.50/mo $12/mo yearly $20/mo $18/mo yearly $31.50/mo $28/mo yearly $44.50/mo $40/mo yearly 2,500 subscribers, 10,000 emails/month — Pricing
MoosendPro $9/mo $7/mo yearly $16/mo $13/mo yearly $32/mo $26/mo yearly 3,000 tier $48/mo $38/mo yearly $88/mo $70/mo yearly No free plan: 30-day free trial — Pricing
systeme.ioStartup / Webinar1 $17/mo $14.17/mo yearly ($170 a year) Startup $17/mo $14.17/mo yearly ($170 a year) Startup $17/mo $14.17/mo yearly ($170 a year) Startup $17/mo $14.17/mo yearly ($170 a year) Startup $47/mo $39.17/mo yearly ($470 a year) Webinar 2,000 contacts, unlimited emails 10 automation rules on Startup Pricing
ActiveCampaignStarter Pricing page lists annual billing only $15/mo yearly 1,000 tier Pricing page lists annual billing only $15/mo yearly Pricing page lists annual billing only $39/mo yearly Pricing page lists annual billing only $79/mo yearly Pricing page lists annual billing only $149/mo yearly No free plan: 14-day trial Accounts opened from November 3, 2025 pay for every contact, unsubscribed included; 5 actions per automation, 1 user Pricing
SenderStandard2 $9/mo $9/mo yearly ($108 a year) $15/mo $15/mo yearly ($180 a year) $27/mo $27/mo yearly ($324 a year) $39/mo $39/mo yearly ($468 a year) $69/mo $69/mo yearly ($828 a year) 2,500 subscribers, 15,000 emails/month Monthly email cap per tier Pricing
GetResponseStarter $19/mo $15.58/mo yearly 1,000 tier $19/mo $15.58/mo yearly $29/mo $23.78/mo yearly $54/mo $44.28/mo yearly $79/mo $64.78/mo yearly Free account offered; limits not shown on the pricing page 1 custom automation workflow Pricing
MailerLiteComfort $12/mo $10.80/mo yearly $19/mo $17.10/mo yearly $33/mo $29.70/mo yearly $49/mo $44.10/mo yearly $89/mo $80.10/mo yearly 250 subscribers, 2,500 emails/month 50 automations, 10 signup forms Pricing
OmnisendStandardplaced by monthly price3,4 $16/mo No annual plan $20/mo No annual plan $44/mo No annual plan $81/mo No annual plan $132/mo No annual plan 250 contacts, 500 emails/month Bills non-subscribers too Pricing
AWeberLite5 $15/mo $12.50/mo yearly $25/mo $20.83/mo yearly $35/mo $29.17/mo yearly $60/mo $50/mo yearly $100/mo $83.33/mo yearly Free plan offered; limits not shown on the pricing page 1 list, 3 automations Pricing
MailchimpEssentialsplaced by monthly price6,7 $13/mo No annual price listed $26.50/mo No annual price listed 501–1,500 tier $45/mo No annual price listed $75/mo No annual price listed $110/mo No annual price listed Under 250 contacts Unsubscribed and non-subscribed contacts count toward the plan limit; Automation flows capped at 4 steps Pricing
KitCreator8 $39/mo $33/mo yearly 1,000 tier $39/mo $33/mo yearly $59/mo $50/mo yearly 3,000 tier $89/mo $75/mo yearly $139/mo $116/mo yearly Up to 10,000 subscribers; no automations Automations and sequences start on Creator Pricing
beehiivLite9 $59/mo $49/mo yearly 1,000 tier $59/mo $49/mo yearly $79/mo $69/mo yearly $109/mo $95/mo yearly $139/mo $119/mo yearly Up to 2,500 subscribers Paid subscriptions and ads start on Lite Pricing
BrevoStarter Priced by emails sent per month, not by list size: Starter is $9/mo for 5k emails/month with 500 contacts included. Larger lists are priced in Brevo's calculator, which this table did not capture. 300 emails/day — Pricing

Order: by the yearly-billed per-month price at 1,000 contacts, lowest first; vendors with no annual price are placed by their monthly price and marked. Until October 10, 2026 the table was ordered by the monthly price at 1,000 contacts, so a few rows have moved.

  1. systeme.io: systeme.io charges flat plans with contact caps (Free 2,000, Startup 5,000, Webinar 10,000), so one price covers a range of list sizes.
  2. Sender: Sender's yearly cell is its standard annual bill shown per month, with the annual total under it; the page shows 30% off the first year.
  3. Omnisend: Omnisend bills every 30 days, not by calendar month, so a year holds about 12.2 bills (365 ÷ 30); a year costs that many times the cell price.
  4. Omnisend: Omnisend has no annual plan; a 30% discount applies if you pay 3 months upfront.
  5. AWeber: AWeber's "$79 setup fee" belongs to its optional Done For You service, not to Lite or Plus.
  6. Mailchimp: At the 5,001–10,000 tier Mailchimp shows $93.50/mo for the first 12 months, then $110/mo; the table uses $110.
  7. Mailchimp: No published annual price for Essentials; overages apply above contact or send limits.
  8. Kit: Kit's Pro plan shows a first-year discount; this table uses Creator at its standard price.
  9. beehiiv: beehiiv's new plans apply to existing customers from their first renewal on or after November 1, 2026.

How to read it: "yearly" is the per-month price when billed annually. Where a vendor's page shows only the annual bill (Sender, systeme.io), the cell divides it by 12 and gives the annual total in brackets. Intro and first-year discounts are left out and noted. A tool that prices by emails sent rather than contacts is shown on its own line instead of being converted. Rows are ordered on one basis, the yearly-billed per-month price at 1,000 contacts, never by commission; Mailchimp and Omnisend publish no annual price, so they are placed by their monthly price and marked. Warnings in bold are contact-counting rules that can put you in a higher tier than your subscriber count suggests. Names link to the guide that prices that tool in detail.

Head to head

Two tools, priced at the same list size.

Pricing breakdowns

One tool's plans, and the billing terms behind each number.

Free plans and the first bill

What a free plan holds, and what the first paid month costs.