Price comparisons
Two tools priced side by side at the same list size, one tool's price list read line by line, and what a free plan's first bill looks like.
Cheapest paid plan by list size
The lowest-priced paid plan that holds each list size, at list price, monthly and yearly, as each vendor's own pricing page showed it. When a list falls between a vendor's price steps, the cell shows the step you'd pay for. Free plans and one plan limit or billing rule worth knowing are in the last columns.
Prices checked on , in US dollars before tax. Prices change; check the vendor's page before you buy.
| Tool and plan | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | Free plan | Know before you pay | Pricing page |
|---|---|---|---|---|---|---|---|---|
| EmailOctopusPro | $10/mo $9/mo yearly | $13.50/mo $12/mo yearly | $20/mo $18/mo yearly | $31.50/mo $28/mo yearly | $44.50/mo $40/mo yearly | 2,500 subscribers, 10,000 emails/month | — | Pricing |
| MoosendPro | $9/mo $7/mo yearly | $16/mo $13/mo yearly | $32/mo $26/mo yearly 3,000 tier | $48/mo $38/mo yearly | $88/mo $70/mo yearly | No free plan: 30-day free trial | — | Pricing |
| systeme.ioStartup / Webinar1 | $17/mo $14.17/mo yearly ($170 a year) Startup | $17/mo $14.17/mo yearly ($170 a year) Startup | $17/mo $14.17/mo yearly ($170 a year) Startup | $17/mo $14.17/mo yearly ($170 a year) Startup | $47/mo $39.17/mo yearly ($470 a year) Webinar | 2,000 contacts, unlimited emails | 10 automation rules on Startup | Pricing |
| ActiveCampaignStarter | Pricing page lists annual billing only $15/mo yearly 1,000 tier | Pricing page lists annual billing only $15/mo yearly | Pricing page lists annual billing only $39/mo yearly | Pricing page lists annual billing only $79/mo yearly | Pricing page lists annual billing only $149/mo yearly | No free plan: 14-day trial | Accounts opened from November 3, 2025 pay for every contact, unsubscribed included; 5 actions per automation, 1 user | Pricing |
| SenderStandard2 | $9/mo $9/mo yearly ($108 a year) | $15/mo $15/mo yearly ($180 a year) | $27/mo $27/mo yearly ($324 a year) | $39/mo $39/mo yearly ($468 a year) | $69/mo $69/mo yearly ($828 a year) | 2,500 subscribers, 15,000 emails/month | Monthly email cap per tier | Pricing |
| GetResponseStarter | $19/mo $15.58/mo yearly 1,000 tier | $19/mo $15.58/mo yearly | $29/mo $23.78/mo yearly | $54/mo $44.28/mo yearly | $79/mo $64.78/mo yearly | Free account offered; limits not shown on the pricing page | 1 custom automation workflow | Pricing |
| MailerLiteComfort | $12/mo $10.80/mo yearly | $19/mo $17.10/mo yearly | $33/mo $29.70/mo yearly | $49/mo $44.10/mo yearly | $89/mo $80.10/mo yearly | 250 subscribers, 2,500 emails/month | 50 automations, 10 signup forms | Pricing |
| OmnisendStandardplaced by monthly price3,4 | $16/mo No annual plan | $20/mo No annual plan | $44/mo No annual plan | $81/mo No annual plan | $132/mo No annual plan | 250 contacts, 500 emails/month | Bills non-subscribers too | Pricing |
| AWeberLite5 | $15/mo $12.50/mo yearly | $25/mo $20.83/mo yearly | $35/mo $29.17/mo yearly | $60/mo $50/mo yearly | $100/mo $83.33/mo yearly | Free plan offered; limits not shown on the pricing page | 1 list, 3 automations | Pricing |
| MailchimpEssentialsplaced by monthly price6,7 | $13/mo No annual price listed | $26.50/mo No annual price listed 501–1,500 tier | $45/mo No annual price listed | $75/mo No annual price listed | $110/mo No annual price listed | Under 250 contacts | Unsubscribed and non-subscribed contacts count toward the plan limit; Automation flows capped at 4 steps | Pricing |
| KitCreator8 | $39/mo $33/mo yearly 1,000 tier | $39/mo $33/mo yearly | $59/mo $50/mo yearly 3,000 tier | $89/mo $75/mo yearly | $139/mo $116/mo yearly | Up to 10,000 subscribers; no automations | Automations and sequences start on Creator | Pricing |
| beehiivLite9 | $59/mo $49/mo yearly 1,000 tier | $59/mo $49/mo yearly | $79/mo $69/mo yearly | $109/mo $95/mo yearly | $139/mo $119/mo yearly | Up to 2,500 subscribers | Paid subscriptions and ads start on Lite | Pricing |
| BrevoStarter | Priced by emails sent per month, not by list size: Starter is $9/mo for 5k emails/month with 500 contacts included. Larger lists are priced in Brevo's calculator, which this table did not capture. | 300 emails/day | — | Pricing | ||||
Order: by the yearly-billed per-month price at 1,000 contacts, lowest first; vendors with no annual price are placed by their monthly price and marked. Until October 10, 2026 the table was ordered by the monthly price at 1,000 contacts, so a few rows have moved.
- systeme.io: systeme.io charges flat plans with contact caps (Free 2,000, Startup 5,000, Webinar 10,000), so one price covers a range of list sizes.
- Sender: Sender's yearly cell is its standard annual bill shown per month, with the annual total under it; the page shows 30% off the first year.
- Omnisend: Omnisend bills every 30 days, not by calendar month, so a year holds about 12.2 bills (365 ÷ 30); a year costs that many times the cell price.
- Omnisend: Omnisend has no annual plan; a 30% discount applies if you pay 3 months upfront.
- AWeber: AWeber's "$79 setup fee" belongs to its optional Done For You service, not to Lite or Plus.
- Mailchimp: At the 5,001–10,000 tier Mailchimp shows $93.50/mo for the first 12 months, then $110/mo; the table uses $110.
- Mailchimp: No published annual price for Essentials; overages apply above contact or send limits.
- Kit: Kit's Pro plan shows a first-year discount; this table uses Creator at its standard price.
- beehiiv: beehiiv's new plans apply to existing customers from their first renewal on or after November 1, 2026.
How to read it: "yearly" is the per-month price when billed annually. Where a vendor's page shows only the annual bill (Sender, systeme.io), the cell divides it by 12 and gives the annual total in brackets. Intro and first-year discounts are left out and noted. A tool that prices by emails sent rather than contacts is shown on its own line instead of being converted. Rows are ordered on one basis, the yearly-billed per-month price at 1,000 contacts, never by commission; Mailchimp and Omnisend publish no annual price, so they are placed by their monthly price and marked. Warnings in bold are contact-counting rules that can put you in a higher tier than your subscriber count suggests. Names link to the guide that prices that tool in detail.
Head to head
Two tools, priced at the same list size.

Price comparisons
GetResponse vs Brevo (2026): The Six-Email Line
Brevo bills per email, GetResponse per contact. Where the two 2026 price lists cross, and the emails most senders forget to count.

Price comparisons
GetResponse vs Kit (2026): Count Workflows, Not Subscribers
Kit's free plan no longer sends automated email. Both 2026 ladders priced by how many automations you run, and where each tool wins.

Price comparisons
GetResponse vs MailerLite (2026): Wide Setup or Deep?
MailerLite's June 2026 plans cap forms, pages and automations. Both ladders priced by the shape of your build, not only your list size.

Price comparisons
systeme.io vs GetResponse: What Your Eleventh Tag Costs
GetResponse Starter can't tag contacts; systeme.io counts tags and moves you up past 10 or 100. Both priced by tag count and list size.

Price comparisons
AWeber vs GetResponse (2026): What a Quiet Month Costs
GetResponse is cheaper in months you send. AWeber sells a $4.99 Hold for months you don't. A year with quiet months, priced at four list sizes.

Price comparisons
Moosend vs MailerLite (2026): Twins at 10,000, Not 12,000
Moosend Pro and MailerLite Comfort cost almost the same at Moosend's price steps. Between them, Moosend bills subscribers you don't have.

Price comparisons
Moosend vs Brevo (2026): The Shelf Life of a Prepaid Email
Moosend and Brevo both sell email credits that don't expire, at minimums 70 times apart. Which is cheaper depends on how long your emails wait.

Price comparisons
MailerLite vs Kit (2026): Your First Automation Decides
MailerLite bills your 251st subscriber; Kit bills your first automated sequence. Two years of costs at three growth rates, and the month that tips it.

Price comparisons
systeme.io vs Kit (2026): The Fee Gap Is 0.6%, Not 3.5%
Kit's 3.5% + 30¢ already includes card processing; systeme.io's 0% doesn't. The real per-sale gap, the plan fees that outweigh it, and who each suits.

Price comparisons
systeme.io vs Kajabi (2026): What Counts as a Product
Kajabi pools courses, coaching, podcasts and newsletters into one product count; systeme.io meters each format. Four catalogs priced on both.

Price comparisons
Moosend vs Mailchimp (2026): Price the Contacts You Email
Mailchimp bills unsubscribed and non-subscribed contacts; Moosend bills unique active subscribers. Two audiences priced on what each one bills.

Price comparisons
systeme.io vs Teachable (2026): Who Files the Sales Tax?
Teachable Payments collects and remits sales tax and VAT for 0.5% of each taxed sale; systeme.io adds VAT but leaves filing to you. One seller priced.

Price comparisons
systeme.io vs ClickFunnels (2026): Count the Logins First
ClickFunnels sells seats: 2 on Launch, 5 on Scale, 10 on Optimize. systeme.io sets no assistant cap. Three teams priced for a year on both.

Price comparisons
systeme.io vs Leadpages (2026): Price Your Funnel in Pages
Leadpages sells publishing by page count; systeme.io counts funnels and steps. How to turn your funnels into both counts, with three businesses priced.
Pricing breakdowns
One tool's plans, and the billing terms behind each number.

Price comparisons
systeme.io Pricing 2026: Your Biggest Account Sets the Bill
systeme.io costs $0, $17, $47 or $97 a month, with limits per account and sub-accounts on every plan. What that means for one brand, several, and agencies.

Price comparisons
GetResponse Pricing 2026: What the 18% Discount Assumes
GetResponse runs $19 to $690 a month up to 100,000 contacts, 18% less yearly. What growth, downgrades, refunds and nonprofit pricing do to that.

Price comparisons
Moosend Pricing 2026: The Whole-Send Rule Behind $9
Moosend's 2026 price ladder, credit packs and discounts, plus the rule that bills a whole campaign in credits once you pass your tier.

Price comparisons
Kit Pricing 2026: Up on Its Own, Down Only When You Ask
Kit Creator runs $39 to $139 a month up to 10,000 subscribers. Tiers rise on their own and drop only when you ask. What that costs, monthly or yearly.

Price comparisons
beehiiv Pricing 2026: What You'll Pay at Renewal
beehiiv's Scale becomes Lite at $59 to $139 a month, Max becomes Pro. What your renewal costs at your tier, and the two things you can still change before it.

Price comparisons
ActiveCampaign Contact Billing: Which Contacts You Pay For
Since November 3, 2025, new ActiveCampaign accounts pay for unsubscribed, bounced and unconfirmed contacts. What it costs at each band, and how to cut it.

Price comparisons
Omnisend Pricing 2026: Customers Who Never Subscribed Count
Omnisend bills subscribers plus non-subscribed customers, counted every 30-day billing day. Standard and Pro prices by tier, and how to lower the count.

Price comparisons
AWeber Pricing 2026: How Often You Send Sets Your Tier
AWeber Lite runs $15 to $185 a month up to 20,000 subscribers, but sends can move your tier too. Lite and Plus priced by how often you email.

Price comparisons
systeme.io for Course Creators: Pick the Plan by Headcount
Every systeme.io student is also a contact, and contacts are capped. How to pick Startup or Webinar by headcount, with three course businesses priced.

Price comparisons
ClickFunnels Launch vs Scale: Launch Builds, Scale Runs
Can ClickFunnels replace a stitched-together stack? Which jobs Launch covers, which only Scale ticks, what the step costs, and what to check in the trial.
Free plans and the first bill
What a free plan holds, and what the first paid month costs.

Price comparisons
Best Free Email Marketing Software 2026, by Exit Bill
Eleven free email plans ranked by the first paid month after the free limit. Mailjet exits at $9, Kit at $169, and a 3,000-person list pays $0 to $75.

Price comparisons
GetResponse Free Plan (2026): The Account You Keep on Day 15
GetResponse Free settles on day 15: 500 contacts that don't refill, 2,500 messages, newsletters by hand, no reports. What it suits, what leaving costs.

Price comparisons
MailerLite Free Plan 2026: The Day You Pass 250
MailerLite Free holds 250 active subscribers and 2,500 emails a month. Past 250, forms keep collecting while emails stop. When to upgrade.